Ubuntu Shifting The Overton Window

We’ve talked for years about the killer app that will take the Linux desktop to the mainstream.  For some the killer app is a particular game.  To illustrate, I’m still playing Civilization IV.  I’ve spent about thirty minutes trying to get it working under Wine to no avail.  I’m sure I just haven’t found the right tutorial yet.  Until that happens, I can’t fully commit.

The next category of killer app usually comes from the productivity side of things.  For some, it’s a video editor with the capacity and polish of Final Cut Pro X.  For others, it’s a Microsoft product such as Visio or Project.  For many, it’s Adobe’s Photoshop or, more accurately, their Creative Cloud suite of applications.

Adobe isn’t a company so large they don’t have any feedback mechanisms.  In 2012 their feedback website became inundated with requests for support for Linux.  16,000+ votes later the feedback has become one of the most popular requests on their website with official comment from the company acknowledging the popularity of the request.

In 2012, overcoming the engineering challenges of moving Creative Cloud to Linux were impractical, but times, they are a changin’ and I believe that within three years Adobe will release all or part of its Creative Cloud applications for Linux.  Why?  Because we’re seeing a shift in the Overton Window.

Ubuntu’s recent Snappy Sprint concluded with a wide variety of projects moving forward with their goals.  Nearly all of those projects took to social media to say something positive about the experience.  The Elementary Project’s post attempts to be positive while also trying to be non-committal.  They talk about the experience being extremely productive and then acknowledge that they’re not making any formal decisions *yet.*

This is how the Overton Window moves.  When projects and pundits talk about the future with a level of inevitability it contributes towards their audience’s future acceptance of their road map.  It’s a way of moving the expectations and therefore contributing to future acceptance of the audience.  As Snaps continue to gain technical momentum and positive press, it will become more and more likely that they will emerge as the dominant installation system going forward.  Once that happens, a large company like Adobe can do its cost-benefit analysis and cater to the growing number of individuals who are choosing Linux on the desktop.

Ubuntu may have a great project on its hands from a technical level, but if it fails to continue the momentum of positive press, it’ll fail to get the widespread adoption it needs to make it successful.  I’d expect for the next Snappy Sprint for Ubuntu to not only invite a wide spectrum of Open Source enthusiasts, but also the Linux press.  Which outlets should be invited, should absolutely be a high priority topic for those planning the next event.  Assuming the next sprint is already being planned, who would you like to see cover the event?

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Jacob Roecker
Jacob Roecker is an addictive hobbyist and Linux user, father of four, veteran, college student who self published three books and dabbles with media production, management, photography, videography, and long distance running.  Jacob's love for Linux comes from its versatility as a tinkering operating system.  Jacob has often found the only elegant solutions to some of his tinkering problems have come from the community behind the penguin.  

Jacob's practical about what he uses and when.  He often composes on his MacBook Pro because if he was using his Linux desktop machine full time he'd probably never get any work done because he'd be trying out one of the many cool new projects someone just published and shared with the community.  Sometimes it's good to use an OS that doesn't have as much freedom. LinkedIn

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3 Comments on "Ubuntu Shifting The Overton Window"

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Goddard
Guest

I agree we are seeing shifts. Little sad it is slower then I would like, but it is happening. I voted on that thread as well haha.. Good post.

Joseph Dickson
Member

For me the Overton Window moved towards Linux in ’09 when I started using WordPress, it was just easier to use Linux.

Perhaps others just need to be burned a few times like I was try something new and never look back.

coshibu
Member

I would say next time the non linux press and developers should be invited. This could be both, FLOSS projects that mainly develop for linux but do not necessarily have a specific linux target. For example invite the developers of popular graphic tools such as GIMP, Krita, Inkscape and Darktable etc… Developers of general office apps LibreOffice, Mozilla, R, GIS (OSgeo) and the non linux related players such as adobe, vlc, some major android developers … and of course all the non linux press techcrunch, techradar, zdnet, …

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